Stop guessing. Start knowing your numbers.
Most small business owners work incredibly hard while flying blind — unsure which numbers actually matter or what they mean. Business KPIs Made Simple is a 132-page playbook that turns confusing data into clear, confident decisions.
Written in plain, jargon-free language, it walks you through every metric that matters — with real formulas, worked examples, and industry benchmarks — so you always know exactly where your business stands and what to do next.
What's inside
- 56 focused chapters across six practical parts
- Financial KPIs — revenue, margins, cash flow, burn rate, break-even, ROI, and more
- Sales KPIs — funnel, conversion, deal size, MRR, and customer lifetime value
- Marketing KPIs — CAC, the all-important LTV-to-CAC ratio, ROAS, email, and traffic metrics
- Operations & Customer KPIs — on-time delivery, churn, retention, and satisfaction
- The Monthly Business Review — a repeatable system that turns numbers into action
- Bonus KPI Toolkit — checklists, a formula quick-reference, and a 90-day implementation plan
Who it's for
Startup founders, solo entrepreneurs, and growing small businesses who want the clarity and control that come from truly understanding their numbers — no finance degree required.
Format
Instant digital download. A professionally designed 132-page PDF, ready to read on your computer, tablet, or phone. This is a digital product — nothing will be shipped.